The purpose of this Online Privacy Statement is to inform you about the types of information we gather online about you when you visit ASD Micro Electronics Ltd ("our Site"), how we may use that information, whether we disclose it to anyone, and the choices you have regarding our use of, and your ability to correct, that information.
This Online Privacy Statement may change from time to time, so please check back periodically.
This Statement will explain the following regarding the treatment of data collected on our Site:
1.Sites covered by this Statement
This Privacy Statement covers the collection and use of data on the [ASD Micro Electronics] Web sites in the United Kingdom . Please note that this Statement does not apply to any of the sites directed at non-UK residents, which can be linked to by the "pick your country" tool on the ASD Micro Electronics home page. The privacy statements of ASD Micro Electronics Web sites directed at non-UK residents may differ from this Statement to reflect differences in site features and applicable law.
2.What information we collect
The information we collect on our Site generally falls into the following two categories: Personally Identifiable Information and Non-Personally Identifiable Information.
Personally Identifiable Information: This refers to information that lets us know the specifics of who you are. The Personally Identifiable Information we collect when you use our Site may include but is not limited to your name, mailing address, phone number, e-mail address, employer, and job title. We request Personally Identifiable Information when you order a product or service, participate in certain promotional activities, fill out surveys, and correspond with us. We also collect Personally Identifiable Information when you ask that we send products or information directly to other people; in these cases, we will collect the information you submit about the recipient. It will be clear when you are on a part of our Site that requires personal information, because we will ask you for it and you will have a choice about how we use that information.
3.Why we collect your information
Our primary goals in collecting information are to provide customers with superior service and to provide all visitors a smooth, efficient, and personalised experience while using our Site. For example, if you purchase products or request information on our Site, we use your Personally Identifiable Information to fill your order or provide the requested information. We use Non-Personally Identifiable Information on an aggregated basis to analyze customer behaviour to help us understand how visitors use our Site and to measure interest in the various pages. We use this information to improve the content of our Site, to make our Site easier to use, and to customize our advertising.
4.How we use your information
We gather and use information in a number of ways, including the following:
Ordering: We collect Personally Identifiable Information when you purchase products and services. We collect this information to deliver your order, to obtain payment, and to communicate with you about the status of your order.
Product registration: We collect Personally Identifiable Information when you register your purchased products online. We keep this information for reference if you later request customer service and we use the information to personalize that service.
Technical support: We may collect certain information when you request technical support for your purchased products. This information is necessary to identify your systems, understand the configuration of the products, diagnose your questions, and provide solutions.
Online surveys and polling: We collect Personally Identifiable Information from customers who volunteer to complete surveys or participate in polls. We use this information to improve our products and services. This information may be collected directly by ASD Micro Electronics or a contracted 3rd Party.
Promotional activities: We collect Personally Identifiable Information from you when you enter a promotional program or activity. We use this information to administer the program or activity, to send you promotional e-mails, gifts, notify winners, and make the winners' list publicly available.
Newsletters and promotional e-mails: We collect Personally Identifiable Information when you ask to receive newsletters, promotional e-mails, and other information. We use this information to provide you the information you request.
Contact information: If you contact us, we may keep a record of your correspondence or comments, including Personally Identifiable Information, in a file specific to you. We use this information to help us provide better service in the event you contact us again.
Gifts: If you order a gift to be delivered to someone else, we will use the person's information that you provide to ship the product and confirm delivery.
Lists: We purchase Lists with people's Personally Identifiable Information.
5.Sharing your information
We do not sell, trade, or rent to others the Personally Identifiable Information we collect online. Unless we have your permission, we will share the Personally Identifiable Information you provide online only with other ASD Micro Electronics entities and/or businesses that provide services to ASD Micro Electronics and only for the purposes described above. Where ASD Micro Electronics engages third parties to perform services on our behalf, we will require them to observe the intent of this Privacy Statement.
On some pages we offer you the opportunity to receive information from companies with products or services that may be of interest to you. If you choose to receive such information, ASD Micro Electronics may assist these companies in their marketing activities by forwarding their messages to you.
From time to time, we may be required to provide Personally Identifiable Information in response to a court order, subpoena, or government or other regulatory authority investigation. We also reserve the right to report to law enforcement agencies any activities that we in good faith believe to be unlawful. We may release certain Personally Identifiable Information when we believe that such release is reasonably necessary to enforce or apply our Terms and Conditions or to protect the rights, property, and safety of others and ourselves.
ASD Micro Electronics or its related entities could merge with or be acquired by another business entity or their respective assets could be acquired. Should such a combination or acquisition occur, you should expect that ASD Micro Electronics would share some or all of your Personally Identifiable Information to continue serving you and other users of our Site.
ASD Micro Electronics will not use or share the Personally Identifiable Information collected on our Site in ways unrelated to the purpose for which you provided the information, including those described above, without providing you a choice whether to permit any such unrelated uses. At the time you provide your information, we will offer you a choice as to whether you want to receive further communications about special offers, product information or other marketing messages. If you choose not to receive these communications, we will not use the information you provide for this purpose. If you change your mind about receiving further information from ASD Micro Electronics, let us know by sending an e-mail with your name, full mailing address, e-mail address, and relevant information about subscriptions and registrations you have with ASD Micro Electronics to
firstname.lastname@example.org and we will use reasonable endeavours to honour your request.
7.Accessing and changing your information
ASD Micro Electronics seeks to ensure that your information and preferences are accurate and complete. If you wish to change your information,
7.1 Login under your account and change it yourself
7.2 let us know by sending an e-mail with your name, full mailing address, e-mail address, and relevant information about subscriptions and registrations you have with ASD Micro Electronics to email@example.com and we will use reasonable endeavours to honour your request.
Microsoft Internet Explorer: http://www.microsoft.com/info/cookies.htm
Netscape Navigator: http://www.netscape.com/legal_notices/cookies.html
9.Use of third-party media and research companies
ASD Micro Electronics does not currently run third-party ads on our Site. ASD Micro Electronics may use third-party media and research companies to place ads for us on other parties' Web sites. When users view Web pages where ASD Micro Electronics ads appear, our online media and research companies may place cookies on the user's computer. These cookies allow the companies to recognize the computer when it is used to return to that site. In this way, our online media and research companies may compile information about ads viewed and the general content of the pages where the ads appear. Over time, this information permits these companies to deliver ads that they believe will be of most interest to the user and to minimize the repetition of ads you see. The cookies placed by these companies do not access or collect any Personally Identifiable Information or enable individual users to be identified. The data is collected exclusively for use in ASD Micro Electronics marketing and research. ASD Micro Electronics does not have access to the cookies that may be placed by the online media and research companies. If you want to prevent these companies from sending and reading cookies on your computer, you will need to visit each company's Web site and request that you be removed from its system.
We may use 3rd party companies to conduct email campaigns and surveys on our behalf. These companies will have access to Personally Identifiable Information.
10.Use of Web beacons on this site
Some pages on our Site contain electronic images known as Web beacons, or single-pixel GIFs, placed by our third-party media and research companies. Web beacons, which use cookie technology, permit these companies to compile aggregated statistics for ASD Micro Electronics about how visitors use our Site and to gauge the effectiveness of our ads. No Personally Identifiable Information is collected or shared through the Web beacons used on our Site, and the information collected does not permit us to identify users of our Site. The data is collected exclusively for use in ASD Micro Electronics marketing and research. If you would like to prevent our online media and research companies from collecting this information, you will need to visit each company's Web site and request that you be removed from its system.
11.Protecting your information
ASD Micro Electronics acknowledges your trust and is committed to protecting the information you provide us. To prevent unauthorised access, maintain accuracy, and ensure proper use of information, we have employed physical, electronic, and managerial processes to safeguard and secure the information we collect online. When you make a purchase from our Site, we use Secure Sockets Layer ("SSL") encryption technology to safeguard your credit card and other sensitive information while it is being sent to us. The SSL encryption is designed to make the information unreadable by anyone but us. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.
12.Links to other Web sites
Parts of our Site contain links to third-party Web sites for your convenience and information. If you use these links, you will leave the asdmicro.com Web site. When you access a asdmicro.com Web site, even one that may contain the ASD Micro Electronics logo, please understand that we do not control the content and are not responsible for the privacy practices of that site. We suggest that you carefully review the privacy policies of each site you visit. This Privacy Statement does not cover the information practices of those Web sites linked to our Site. These other sites may send their own cookies to users, collect data, or solicit personal information.
ASD Micro Electronics believes that protecting children's privacy online is extremely important, and we encourage parents and guardians to take an active role in their children's use of the Internet and to spend time online with their children. ASD Micro Electronics respects national and international laws. We do not specifically target children on the site.
14.Changes to this statement
If there are changes or additions to the terms of this Online Privacy Statement, we will post those changes here so that you will always know what information we collect online, how we use it, and what choices you have. Please be sure to check this page before proceeding to use our Site.
If you have any questions or concerns about ASD Micro Electronics use of your information or about this Privacy Statement, please send an e-mail firstname.lastname@example.org